Big Yellow is the UKs most recognised name in self storage. Having formed in 1998 and now operating 83 stores, it is an expanding industry with more and more people using the service. When the company first opened the majority of users were moving home, breaching the gap of a failed chain or breaking the chain themselves by moving into rented accommodation and storing the majority of their possessions. Today the do it yourself storage concept is used by domestic and business users alike. Providing the opportunity for many an entrepreneur to get their business off the ground and out of the spare room. Self storage is often used at key points in peoples lives where space is of a premium: having a baby, renovating the home or adding an extension, receiving a bulk order of stock, storing legal paperwork, expanding collections, seasonal items such as winter or summer sports kit, upsizing or downsizing the home, going travelling, moving in together or even separating .