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Sports Direct International plc is a British retailing group. Established in 1982, by Mike Ashley, the company is the United Kingdom's largest sporting retailer, and operates over 500 stores worldwide. You can find Sports Direct shops in the UK, Ireland, France, Holland, Belgium, Luxembourg, Slovenia, Portugal, and more. They also own companies like CyclesDirect.com, Field & Track, Lillywhites, Republic, SheRunsHeRuns, SportsDirect.com and USC. In 2006, the company announced that they would go public on the stock market, which took place on February 27th. The company is headquartered in Shirebrook, Derbyshire. For in addition to the large range of deals that Sports Direct offers you in its online shop, we have also collected savings coupons for you.