We own factories in the UK, Europe and Asia. Our knitting plant, dye house, print facility and distribution centre are all based in the UK. It’s just one of the ways we can respond quickly and effectively to you and our retail partners, ASOS and Topshop, who both took a shine to us (we love them too) within our first year. We love creating. And take pride in getting it right. So our London studios are where we design all of our clothes and shoot the photographic imagery that’s on our site. We have fun doing what we’re serious about, because we believe big ambitions – and yes, we definitely have them – can be achieved with big smiles.