Lovell Rugby is the UK's leading online rugby store stocking a wide range of rugby products including rugby shirts, rugby boots, rugby protection, rugby clothing, rugby balls and base layer clothing from major brands including Nike, adidas and Puma. Offering one of the largest selections of official rugby replica shirts, Lovell Rugby stock the latest British and Irish Lions rugby shirts as well as the Six Nations, International, UK club, Super 14, Rugby League and All Blacks shirts: with great deals on a wide range of rugby products. Boots, shirts, protection, and other equipment is just a start of the rugby gear you can find there, and not only is the selection great, the prices are virtually unmatched! The company initially began as a brick and mortar rugby shop, then made a monumental transition in 1998, moving all of it's resources to the online scene. What that means for rugby lovers is this: Choice rugby gear for unbeatable prices. Think about it. Moving operations online means less expenses: no lease expense, utility bills, and other costs. And Lovell Rugby generously uses this lack of expense to offer more affordable prices.